BCG: Digital Ventures – Hudson Yards
Location: New York, New York Size: 9,000 SF Status: Built Program: Immersion Room with Pre-Function, Venture Rooms, Workplace, Open Work Area Client: BCG Digital Ventures
chevron_leftWorkplace as Accelerator
BCG Digital Ventures invents, launches, and scales new businesses. Therefore, its New York headquarters needed to support rapid innovation and changing team structures.
OFFICEUNTITLED created a 9,000-square-foot workplace in Hudson Yards. The office brings business strategy, digital engineering, and product design together. As a result, the space itself becomes an accelerator for new ideas.
Designed for Reconfiguration
A Flexible Workplace Framework
The headquarters introduces a flexible model for contemporary workplace design. Instead of assigning one fixed purpose to every space, the office adapts to different teams and activities.
For example, employees can move between focused work, collaboration, presentations, and client sessions. In addition, flexible furniture supports teams as projects grow and change. The workplace can therefore respond to the continuous pace of innovation.
Full Immersion
Spaces for Different Work Modes
The headquarters combines an immersion room with a pre-function area, venture rooms, offices, and open workspaces. Together, these settings support every stage of the creative process.
Individual workstations sit beside natural light. Meanwhile, team rooms and meeting areas bring people together. The central town hall also supports presentations, informal meetings, and larger gatherings.
Clusters of hexagonal meeting rooms organize the workplace. In addition, an interwoven circulation path connects the different work areas.
Furniture, lighting, and pathways continue the hexagonal theme. Similarly, materials and linear details echo its angles and edges. Consequently, the motif creates a consistent visual identity throughout the office.
BCG-DV Starts with the Venture Room
Supporting Cross-Disciplinary Teams
BCG Digital Ventures needed an adaptable workplace that could expand its operational capacity. Therefore, the New York headquarters builds on OFFICEUNTITLED’s flexible workplace model.
Venture rooms serve as project hubs for temporary teams. Here, designers, engineers, and consultants develop new products and services together. Writable walls, digital displays, and movable furniture support their agile workflows.
Moreover, transparent partitions maintain visual connections between teams. The glazing balances focused work with a sense of openness and exchange.
Next On The Horizon
Workplace as a Brand Experience
The office reflects BCG Digital Ventures’ focus on future possibilities. For instance, shifting sightlines encourage employees and clients to look beyond each space and toward the next idea.
Color, glazing, graphics, and materials reinforce the brand throughout the workplace. As a result, the office also functions as a marketing and recruitment tool.
BCG Digital Ventures Hudson Yards supports both concentration and collaboration. Its flexible spaces help teams exchange ideas in open, non-hierarchical ways. At the same time, the design creates a strong identity for continuous innovation.
