Location: West Hollywood, CAchevron_left
1410 Highland reimagines the typical mixed-use, multifamily typology of Hollywood. Designed to address the city’s need for increased housing density, the Highland project fits within the same envelope as a typical multi-unit project, but without sacrificing generous open spaces. Embracing indoor and outdoor connections through fenestration and an interior court, the project features an iconic pleated façade along Highland Avenue.
Located between Sunset and Fountain, 1410 Highland is sited along an major roadway that runs from the 101 Freeway and Cahuenga Boulevard to Mid-City Los Angeles. Embracing the character of Hollywood and the surrounding neighborhood, the design was organized around a co-living unit layout. Within this model, amenity spaces become an important driver of program and design, along with a dynamic ground floor program that activates the street. The result is balanced building volume and overall profile that respect the scale of the street while bringing much-needed housing density to the community.
As amenities and outdoor spaces are an important part of the programming, the building provides a mix of collective gathering spaces and more intimate spaces. In addition to typical amenities, including outdoor common spaces, a roof deck, courtyard, and fitness area, the project also provides a large community room on the ground floor that serves as a co-working space and is connected to a generous outdoor gathering area. This continuation of interior and exterior space speaks to the larger idea of creating an active ground floor and streetscape, as well as embracing the local climate and culture that is specific to Southern California.
Designed to have its own look and feel, 1410 Highland uses conventional materials in unconventional ways to create texture, pattern, and depth along its façade. At the same time, it transforms what is typically a flat building envelope into a rhythmic pattern of folds. This folding creates visual interest through a dynamic play of light and shadow that changes throughout the day, and is created through a conceptual curtain which wraps the building. This façade “curtain” is cut away at the corners and the courtyard to reveal a contrasting material. The facade is also punctuated by windows that reveal a third accent material that further defines the building’s scale and massing.